Singapore runs three flagship grants that an SME can tap to build a website, run digital marketing, or expand overseas: the Productivity Solutions Grant (PSG), the Enterprise Development Grant (EDG), and the Market Readiness Assistance (MRA) grant. They look similar on the surface, but each funds a different type of work, sits at a different support rate, and follows a different application route.

This guide breaks down which grant pays for what, the 2026 rates and caps, who qualifies, and how the new EDGE framework changes your timing. By the end you will know exactly which grant to file for a new website, a digital marketing retainer, or an overseas push.

The 30-second answer

You want to fund	Use this grant	Support rate (2026)	Cap
A pre-scoped website or e-commerce store	PSG	Up to 50%	S$30,000 / year (all PSG claims combined)
A pre-scoped digital marketing package (SEO, SEM, social)	PSG	Up to 50%	S$30,000 / year (shared with the cap above)
A custom, large-scale website or transformation project	EDG	Up to 50% of qualifying project cost	Project-based, no fixed cap
Marketing and setup to enter a new overseas market	MRA	Up to 70% (from 1 Apr 2026)	S$100,000 per new market

Short version: PSG for off-the-shelf, EDG for bespoke and strategic, MRA for going overseas.

Productivity Solutions Grant (PSG): the default for SME websites and marketing

PSG funds pre-scoped, ready-to-deploy solutions from pre-approved vendors. You are not designing a project from scratch. You pick an approved package, the vendor handles the paperwork with you, and you claim back up to half the cost.

What PSG covers that matters for a digital business:

• Website design and development packages (corporate sites, e-commerce stores)
• Digital marketing packages that bundle SEO, SEM, social media and content
• E-commerce platform setup and optimisation
• CRM software and marketing automation tools

Key 2026 numbers:

• Support rate: up to 50% of qualifying costs
• Cap: up to S$30,000 per company per financial year, shared across every PSG claim you make. The financial year runs 1 April to 31 March
• You must buy from a pre-approved vendor listed on the PSG directory

Eligibility checklist:

• Business is registered and operating in Singapore
• At least 30% local shareholding (Singapore Citizens or PRs)
• Group annual sales turnover not more than S$100 million, or group employment size not more than 200 staff
• The solution is purchased, leased or subscribed for use within Singapore

PSG is the right tool for most SMEs that simply need a professional website and a steady marketing engine. If you are scoping a grant-supported build, our PSG web development grant and digital marketing PSG grant pages show what a claimable package looks like end to end. For online stores specifically, see PSG grant for e-commerce in Singapore.

Enterprise Development Grant (EDG): for bespoke, strategic builds

EDG is for projects that upgrade your business capabilities, innovate your offering, or expand it, where an off-the-shelf PSG package does not fit. Think a custom platform, a complex integration, or a large transformation rather than a templated website.

• Support rate: up to 50% of qualifying project costs for SMEs
• No fixed dollar cap. Funding is assessed per project, against a project proposal and budget
• Qualifying costs typically span third-party consultancy, software, and internal manpower tied to the project
• Application is heavier: you submit a project plan with clear outcomes, milestones and deliverables

Choose EDG when the scope is too custom or too large for PSG, for example a headless commerce platform, a web API integration across multiple systems, or a mobile app tied to a new business model.

Market Readiness Assistance (MRA): for going overseas

MRA supports Singapore companies taking their business into new overseas markets. This is the grant for overseas marketing, market entry and business matching, not for a local website.

The big 2026 change: enhanced support of up to 70% for SMEs takes effect 1 April 2026 and runs through 31 March 2029, up from the previous standard rate.

• Support rate: up to 70% for SMEs (from 1 Apr 2026)
• Cap: S$100,000 per company per new market
• Covers overseas market promotion, business development and market set-up
• A market counts as new if you have not exceeded a set sales threshold there in recent years

If your roadmap includes selling into Malaysia, Indonesia or further afield, MRA can co-fund the overseas campaigns and localisation work that a local PSG package will not.

The EDGE framework: what changes in the second half of 2026

Enterprise Singapore is consolidating EDG, PSG and MRA into a single grant called EDGE, launching in the second half of 2026. EDGE merges the three schemes into one streamlined application on the Business Grants Portal, covering capability development, digitalisation and internationalisation under a single submission.

What this means for your timing:

• Until EDGE goes live, EDG, PSG and MRA remain fully open. If your project is ready, you do not need to wait
• Apply now under the existing scheme if you have a website or campaign queued, rather than pausing for the new framework
• Expect the application route and naming to change after launch, but the underlying support for websites and marketing continues

Always confirm the latest rates, caps and eligibility on the official Business Grants Portal (apply.gov.sg/grants/business) before you commit, since grant terms are updated periodically.

How to choose in practice

Work through these three questions:

1. Is the solution off-the-shelf from an approved vendor? If yes, use PSG. This covers the large majority of SME website and digital marketing needs.
2. Is it a large, custom or transformational project with no standard package? If yes, look at EDG and prepare a proper project proposal.
3. Is the goal to enter a new overseas market? If yes, MRA is your grant, and the 70% rate from April 2026 makes the timing attractive.

A common, fully compliant combination for a growing SME: PSG to fund the website build and a digital marketing retainer, then MRA later when you are ready to push into a new market. For broader context on the funding landscape, our guide to grant money for business in Singapore maps the full set of schemes.

Pre-application checklist

Before you file any grant, have these ready:

• Latest ACRA business profile and confirmation of 30% local shareholding
• Group turnover or headcount figures to prove SME status
• A clear quotation or proposal from a pre-approved vendor (for PSG)
• A project plan with outcomes and milestones (for EDG)
• Target market and budget breakdown (for MRA)
• A CorpPass account to submit on the Business Grants Portal

Get a grant-ready scope

The fastest path is to start with a package that is already structured for a claim. MediaPlus prepares PSG-aligned website and digital marketing scopes, so the deliverables, quotation and documentation line up with what the grant expects. Talk to our team to map your project to the right grant before the EDGE transition lands.