We turn Google Ads spend into measurable leads and sales, with lower cost-per-lead, full transparency, and no lock-in. You own your account, and our in-house Google-certified team runs it like it is our own money.
Cost per lead (client result)
Leads generated (client result)
Account ownership stays yours
Running Google Ads in Singapore
Google Ads has several key marketing advantages and benefits that distinguish this channel from other channels like Organic Search and Social Media:
Reach customers actively searching for your products or services. Our SEM campaigns are designed to focus on specific keywords and demographics that drive real conversions.
By targeting intent-based searches, we bring qualified visitors who are ready to take action improving lead quality and overall conversion rates.
Track every dollar spent. Google Ads ensures measurable ROI through precise conversion tracking, helping you optimise cost per lead (CPL) efficiently.
Unlike SEO, Google Ads generates instant visibility for your brand connecting you with potential customers at the decision-making stage.
Enjoy performance-based advertising. With CPC (Cost Per Click) bidding, you only pay when users engage with your ad, ensuring maximum value from your budget.
Banners, images and video ads that appear on relevant websites.
Banners and images ads that appear on relevant Google platforms, including YouTube, Gmail & Discover. Learn more about our Campaign Strategy.
Product listing ads that appear on targeted Google Search results.
Descriptive text ads on targeted Google Search results. Learn more about our Campaign Strategy.
Drive calls, directions and visits from nearby customers.
Video ads that appear on YouTube, targeted for specific audiences. Learn more about our Campaign Strategy.
Our Google Ads campaign strategy recommendations are aligned to our clients’ marketing goals, which generally fall into these 5 categories:
These tactics are how we deliver excellence for our clients’ Google Ads campaigns.
We implement the best practices and perform the matching of ad copy and landing page body copy towards the campaign keywords. This rigorous matching process helps to achieve high Quality Scores for the relevant campaigns.
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Because Google Ads is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.
Conversion tracking technology is a big asset in our Google Ads toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house.
Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
Our Google Ads specialists leverage machine learning technologies for our Google Ads campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
Our clients value our Google Ads services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
Rating
Thanks to the team that my website is on the front page and is now more visible. The guys have been rather professional and responsive to any enquiries. Very friendly and easy to work with them. Will continue to seek their service as long as possible 😀
Mediaplus provide a very outstanding services to their client. We strongly recommend them as your website developer. They will not let you down.
Ivan Teo and Alvin Chong & Team have been fabulous with their close attention, professionalism and great knowledge in assisting in building my website and digital presence & capability. Great Job, guys! Highly recommended.
Thank you, Anson for your help to update our website. Have a Blessed New Year.
Very good customer service and website is nicely done for customer. Will continue to support them.
Mediaplus Digital was able to setup our new business website up and running despite the very short timeframe we have. We're very satisfied with the professionalism and the responsiveness of Huiling and team even to the wee hours of the night just to cater to our needs. Thank you.
Great experience working with Mediaplus thus far. The team is helpful and responsive to our needs - even when certain questions are not in their scope of work. Shoutout to the team working on our account!
Worked closely with Phy to come up with my new revamp website and she is one of the best person to work with! Super efficient and even flexible. She tries her best to help you understand and very efficient in her work. I need not worry about late responses despite her working in a different country from me. Communication with her was also easy. Thank you Phy!
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
Most SMEs run a media budget of SGD 1,000 to 6,000 per month plus a management fee, which is quoted transparently based on scope. PSG can offset up to 50% for eligible businesses.
No. We work without lock-in contracts. We would rather earn your business every month with results than hold you to a contract.
Yes, completely. You keep full ownership of and access to your Google Ads account, data and history, even if you leave.
Google Ads can drive clicks and leads within days of launch. Meaningful optimisation, where cost-per-lead drops, usually takes 4 to 8 weeks.
You can, but most DIY accounts waste spend on poor structure, broad keywords and weak tracking. A certified team usually lowers your cost-per-lead by more than the management fee.
We review your account or opportunity, identify wasted spend and missed opportunities, and show you a clear plan, with no obligation to proceed.
Do you have further enquiries or questions? Consult us today.
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